Return on Influence: Sticky Social Media Metrics
ROI in social media means Return on Influence. Evaluating social media’s impact on the bottom line is a challenge. Social media is new, complex and difficult to quantify. Challenges measuring […]
ROI in social media means Return on Influence. Evaluating social media’s impact on the bottom line is a challenge. Social media is new, complex and difficult to quantify. Challenges measuring […]