Rad Resources

Carrie Stiles Resources

1. Abiodun, Jagun., Akoh, Ben., Akanni, Akintunde., Odufuwa, Fola., Mapping Digital Media Nigeria. Country Report. Open Society Foundations.

2. Andrei, Kyle., Quinn, Laura. 2011. Best Web Analytics Tools for Nonprofits. Socialbrite. Accessed online July 5 2012, http://bit.ly/TPGctU

3. Avdic, Merima. 2012. Optimize Your Facebook Career Page for Social Recruitment. Identified. Accessed online July 17th 2012,

4. Armano, David. 2012. The Future Isn’t About Mobile; It’s About Mobility. Harvard Business Review. HBR Blog Network. Accessed online July 23rd 2012, http://bit.ly/UDujGf

5. BBC. 2012. BBC News Technology. Accessed online July 3rd 2012, http://bit.ly/Z11k80

6. Benioff, Marc. 2012. Welcome to the Social Media Revolution. BBC News Business. Accessed online July 3rd 2012, http://bbc.in/UkBOTK

7. Bennett, Shea. 2012. The Social Job Seeker: How Facebook, LinkedIn and Twitter Help People Find Work (Infographic). Accessed online, http://bit.ly/UCtvUo

8. Bjerke, Joshua. 2012. Candidates Use of Mobile for Job Search Increases. Recruiter.com . Accessed online October 16th 2012, http://bit.ly/Qu1Rpp

9. Bluestein, Lizzie. 2012. 3 Quick Ways to Improve Your Facebook Career Page. Identified. Accessed online July 16th 2012, http://bit.ly/TVta0n

10. Boorman, Bill. 2012. Recruiters: what the new LinkedIn means to you. The Recruiting Unblog. Accessed Online September 1st 2012, http://bit.ly/TVtbRY

11. Botsman, Rachel. 2012. Welcome to the New Reputation Economy. Wired UK. Accessed online October 5th 2012, http://bit.ly/U9hAN2

12. Bradley, Anthony., McDonald, Mark. 2012. Most Organizations Still Fear Social Media. Harvard Business Review. HBR Blog Network. Accessed online July 23rd 2012,

13. Bradley, Anthony., McDonald, Mark. 2011. The Six Attitudes Leaders Take Towards Social Media. Harvard Business Review. HBR Blog Network. Accessed online July 23rd 2012, http://bit.ly/VXsZFc

14. Brahme, Sarang. 2012. Uncovering the True Potential of Using Facebook for Recruiting. SourceCon. Accessed online July 5th 2012, http://bit.ly/XdExPL

15. Brogan, Chris. 2012. Hangout on Air with “Google+ for Business” Author Chris Brogan. November 5th 2012 1-1:45PM. Accessed Online, http://bit.ly/RpTzWc

16. Bruderlein, Claude., Nakikian, Anaide, Vera Sistenich. 2012. Humanitarian Innovations and Professional Networks: A Study on the Role of Professional Networks in the Dissemination of Innovations and Best Practices in the Humanitarian Sector. Accessed online August 1st 2012, http://bit.ly/Se1FRV

17. Burke, Shonali. 2012. Five steps to set up your measurement program. Socialbrite. Accessed online July 5 2012, http://bit.ly/XUqYda

18. Burston-Marsteller. Infographic. http://bit.ly/TVzeXH

18.5 Burson-Marsteller. Asia-Pacific China Social Media Strategy Guidebook WEIBO. 2012. Accessed online, http://slidesha.re/SVKjHs

19. Byl, Bart. 2012. Recruiting Great Candidates by Showcasing Your Work, People and Culture on Social media. Radian6. Accessed online July 9th 2012,

20. Capperella, Joel. 2011a. Five Steps to Creating a Social Media Recruiting Strategy. The Seamless Workforce, Accessed online July 10th 2012, http://bit.ly/1291zNf

21. Capperella, Joelb. 2011b. Strategic Workforce Planning Requires Identification of Scenarios. The Seamless Workforce. Accessed online July 9th 2012, http://bit.ly/UkCisV

22. Christopherson, Elizabeth., Nemovicher, Sivan., Nagle, Jill., Kartt, Jonathan. 2012. Tweeting for a Better World: Essentials of Social Media Strategy for Smaller Nonprofits. The Bridgespan Group.

23. Chui, Michael, Manyika, James., and Sarrazin, Hugo. 2012. Social Media’s Productivity Payoff. HBR Blog Network. Harvard Business Review. Accessed online September 1st 2012, http://bit.ly/PGSl7H

24. CIOInsight, 2012. Facebook, LinkedIN Changing the Face of Employee Recruitment. CIO Insight. Accessed online July 5th 2012, http://bit.ly/U9iaKO

25. Comscore. 2012. In India, 1 in 4 minutes are spent on social networking sites. Press Release. Accessed online September 12th 2012, http://bit.ly/UkCAQr

26. Cone, Jason. 2012. The Promise of Social Media for Humanitarian Action? Humanitarian Policy and Conflict Research HPCR, Harvard University. Accessed online July 17th 2012, http://bit.ly/12lWSyH

27. Costello, Adriana. 2012. How Microsoft Does Online Recruitment and Employer Branding (case study). Accessed Online October 2012, http://bit.ly/QfsLBl

28. Crouch, Giles. 2012. Dangerous Assumptions About Social Media in Developing Nations. Mediabadger. Accessed online August 20th 2012, http://bit.ly/12lWTmm

29. Danzico, Matt. Is the Social Web Divided by Race? BBC News Magazine, Accessed online July 10th 2012, http://bbc.in/1291SaC

30. Davis, Jenn. 2012. 5 Easy Steps to Measure Social Media Campaigns. Entrepreneur. Accessed online September 15th 2012, http://bit.ly/UkCLv2

31. Diaz-Ortiz, Claire. 2012. Twitter for Good: Change the World One Tweet at a Time. Jossey-Bass A Wiley Imprint. New Delhi, India.

32. Donald, Heather. 2012. Guide to Outreach and Social Media Support for Peace and Development Organizations. Accessed online, http://bit.ly/RpTSjN

33. Drell, Lauren. 2012. Nine Essential Facebook Marketing Resources. Mashable Business. Accessed online July 23rd 2012, http://on.mash.to/UUAmLb

34. Dubai School of Government. 2011. Arab Social Media Report. Vol. 1, No. 1. Accesed online July 3rd 2012, http://slidesha.re/12lX1lA

35. Dubai School of Governent. 2011. The Role of Social Media in Arab Women’s Empowerment. Arab Social Media Report. Accessed Online September 1st 2012, http://www.dsg.ae/Portals/Pdfs/report.pdf

36. Duffy, Katie. 2012. Examining the Shift from Talent Pools to Talent Communities. The Seamless Workforce. Accessed online July 10th 2012, http://bit.ly/Se38HD

37. Ehrlich, Steven. 2012a. Four Social Media Recruitment Mistakes (And How to Avoid Them). Sourcecon. Accessed online July 5th, 2012, http://bit.ly/W734XX

38. Emerson, Melinda, F. Blogging to Build Your Business. You’re the Boss; the art of running a small business.The New York Times Business Day. Accessed online July 10th 2012, http://nyti.ms/TVtH2l

39. Firebrand Talent. 2012. 10 ways social media technologies are adding value. Accessed online September 1st 2012, http://bit.ly/Q6IQK4

40. Firebrand Talent. 2012. How to leverage Employer Brands to Attract Top Talent. Accessed online September 1st 2012, http://bit.ly/TVtHQ8

41. Firebrand Talent. 2012. Organisational Change and the Importance of your Employer Brand. Accessed online October 12th, 2012, http://bit.ly/QtOd5O

42. Fox, Zoe. How (RED) United the Social Web in the Fight Against Aids. Mashable Social Media. Accessed online August 5th, 2012, http://on.mash.to/UkDcpk

43. Google Analytics, 2012. Capturing the Value of Social Media Using Google Analytics. Google Analytics Blog. Accessed online July 16th 2012, http://bit.ly/U9j4Hd

44. Google UK. 2012. 1 in 5 Recruitment Searches Are Now Mobile. 2012. Mobile Recruitment Conference 23rd October 2012. Accessed Online, http://bit.ly/VBkCZX

45. Haydon, John. 2012a. Metrics: Go Beyond Counting Likes and Followers. Social Brite, Accessed online, http://bit.ly/1292jll

46. Haydon, John. 2012b. Measure Social Media Traffic with Google Analytics. Accessed online, http://bit.ly/QVQjQR

47. Haydon, John. 2011. Which Facebook Insights Metrics Matter to your Nonprofit. Socialbrite. Accessed online July 3rd 2012, http://bit.ly/SSar4L

48. Hodgman, Will. 2010. comScore Debuts Video Measurement in Asia-Pac. comScore. Accessed online July 9th 2012, blog.comscore.com/hodgman.html

49. Hootsuite. 2012. Introduction to HootSuite Social Media Best Practices. Whitepaper.

50. Humadi, Joseph, Humadi, Wassan. 2010. Facebook: Usage in the Middle East Opportunities in Recruitment Engagement, and Retention for Higher Education. US Educational Group and Al Jamait. Accessed online July 9th 2012, http://slidesha.re/VXuALf

51. Jean-Paul Smalls, 2011. The Direct Recruiters Blog. Social Recruiting Case Studies from Smart, the Social Media for Business Conference 2011. Accessed online, http://bit.ly/Z12tMU

52. Jobvite, 2011. Social Recruiting on the Rise: Jobvite Survey Reveals 80% if U.S. Companies Plan to Use Social Recruiting 2011. Jobvite. Accessed online July 5 2012, http://bit.ly/TPH0yU

53. Kanter, Beth. 2012. 25 SMART Social Media Objectives. Beth’s Blog: how networked nonprofits are using social media to power change. Accessed online June 25th 2012, http://www.bethkanter.org/25-smart/

54. Kennedy, Nina. 2012. The Challenges of Hiring for Hardship Posts. Recruiting Insights. Devex: Do Good. Do it Well. Accessed online August 10 2012, http://bit.ly/RpU7eK

55. Lasica, JD. 2012a. Guide to Social Media Monitoring. Socialbrite. Accessed online July 5, 2012, http://bit.ly/RpU96m

56. Lasica, JD. 2012b. 20 free, awesome social media monitoring tools. Socialbrite. Accessed online July 5 2012, http://bit.ly/U9jrSd

57. Lasica, JD. 2012c. How to Set Up a Metrics Program. Socialbrite. Accessed online July 5 2012, http://bit.ly/12lXlkl

58. Lauby, Sharlyn. 2010. How Recruiters are Using Social Media for Real Results. Mashable. Accessed online July 10 2012, http://on.mash.to/XUsn3j

59. Lorenz, Mary. 2012. 5 Seconds to the Smartest Recruiting Move You’ll Make Today. The Hiring Site: a community for hiring professionals. Accessed online September 1st 2012, http://cb.com/SAyAyb

60. Mainit, Madeline. 2012. Use Facebook Insights to Improve Your Facebook Career Page. Identified Employer Solutions. Accessed online, http://bit.ly/Nxe1Pb

61. MarketingProfs. 2012a. Viral Video Adoption Climbs as Social Levels Off. Marketing Profs. Accessed online July 24th 2012, http://bit.ly/XdGprZ

62. Martin, Jo. 2011. Return on Influence, the New ROI. HBR Blog Network. Accessed online September 10th 2012, http://bit.ly/TagIbS

63. Masud, Sajjad. 2012b. Five Ways Social Media is Revolutionizing Talent Acquisition. Mashable Business. Accessed online July 9th 2012, http://on.mash.to/UkDIn6

64. Masud, Sajjad. 2012c. The Social Media Recruitment Survival Guide. Mashable. Accessed online August 12th 2012, http://on.mash.to/XUswUG

65. Masud, Sajjad. 2012d. Yes, Times Have Changed and You Need to Rethink Your Hiring Strategy. Accessed online July 10 2012, http://bit.ly/RpUfuz

66. Matjanec, Alex. 2012. 10 Reasons Why You Need a Mobile Site (Inforgraphic). Marketing Profs. Accessed online July 23rd 2012, http://bit.ly/TPH7KW

67. Mcreynolds, Autumn. 2012. The 3 I’s an Effective Social Recruitment Campaign. Blogging4Jobs. Accessed online September 1st 2012, http://bit.ly/UCuwvz

68. Miller-Merrell, Jessica. 2012. 3 Steps to Building Candidate Pipeline & Community Building. Blogging4Jobs. Accessed online July 10 2012, http://bit.ly/W73Gg6

69. Miller-Merrel, Jessica. Erecruiting: How to Recruit on LinkedIn. SmartRecruiters. Accessed online September 1st 2012, http://bit.ly/UUARow

70. Merchant, Nilofer. 2012. Leadership Rules for the Social Era. Pg. 128. Harvard Business Review. Change Faster: how to build adaptive genius in your organization. HBR 90th Anniversary Issue. November 2012.

71. Mufleh, Eman et al. 2012. Facebook Marketing: Why Global Brands Need to Change Strategies in the Middle East. Slideshare. Accessed online July 10 2012, http://slidesha.re/SVKXF4

72. Mungcal, Ivy. 2012. Is Social Media An Effective Humanitarian Response Tool? The Development Newswire. Accessed online July 16th 2012, http://bit.ly/TVAxWw

73. Newman, E., Orler, E., Crispin, G., Jones, K., McMillan, M. 2011. The Candidate Experience 2011. The Talent Board.

74. Ogilvy, Brendon. 2011. Mobile Data Usage & Habits of MENA Internet Users. 2011. Effective Measure. Spot On Public Relations. Accessed online July 9th 2012, http://www.slideshare.net/spotonpr/mobile-habitsem31jan11

75. Ohayon, Jesse. 2011. Social Media Recruiting: Friends with Benefits. The Seamless Workforce. Accessed online July 3rd 2012, http://blog.yoh.com/2011/12/social-media-recruiting-friends-with-benefits.html

76. Postoaca, Andrei. 2012. Better Social Networking, Better Recruitment. Social Media Today. Accessed online June 27th, 2012, http://bit.ly/ZhHrbM

77. Radian6. 2012. Social Media Strategy for Human Resources. Community Ebook. Salesforce.

78. Radian6. 2011. Training Your Company for Social Media. Radian6 Salesforce. Community Ebook.

79. Radwanick, Sarah. 2010. Social Networking Habits Very Considerably Across Asia-Pacific Markets. comScore. Accessed online, http://bit.ly/TPHkxH

80. Rajanand. 2009. Social Media in Recruitment Personalised and Effective. Case Study: Ernst & Young. Slideshare. Accessed online, http://slidesha.re/UDxoGt

81. Recruitingtrends.com, 2012. Global Talent Shortage Worries Multinationals More than Revolution or Recession, According to new report from MAXIS GLobal Benefits Network. Accessed online, http://bit.ly/SSaXQo

82. Revesencio, Jonha. 2012. The State of Social Media Marketing in the Philippines. Social Media and Social Good. Accessed online July 16th 2012,

83. Ries, Tonia. 2012. Influence: What Are Tools Like Klout Really Measuring? The Realtime Report. Accessed online, http://bit.ly/SSb1PY

84. Rivera, Matt. 2011. Four Reasons your Workforce Strategies Must Change. The Seamless Workforce. Accessed online July 10th 2012, http://bit.ly/12lXJPT

85. Roberts, Paul. 2011. China’s Great Firewall Being Turned Against Facebook, Google and Twitter. Accessed online July 3rd 2012, http://bit.ly/VBlaiK

86. Roberts, Paul. 2012. Study Finds China Censorship of Social Media is Real, Pervasive. Threat Post. Accessed online July 3rd 2012, http://bit.ly/12lXLaz

87. Rosenkranz, Rolf. 2011. Top 10 Global Development Groups on Social Media. Devex. Accessed online July 16th 2012, http://bit.ly/Z13cxz

88. Sandler, Jasmine. 2012. How to Increase Your Search Rank Using Social Media. Mashable. Accessed online September 1st 2012, http://on.mash.to/QVQHPl

89. Schaffer, Neal. 2012. 30 Minutes to Maximizing LinkedIn. WIndMill Networking.

90. Science & IT. 2012. Zing Leads Vietnam’s top 100 websites in Jan. Accessed online, http://bit.ly/UCuRhV

91. Shapiro, Tom. 2012. Seven Effective Ways to Integrate Social, Local and Mobile. MarketingProfs. Accessed online July 9th 2012, http://bit.ly/RpUC8n

92. Shaw, Martin. 2012. Mobile Recruitment SEO – a quick start guide. Recruiting Blogs. Accessed online September 6th 2012, http://bit.ly/1293hy3

93. Shepard, Cyprus. 2012. 10 Dead Simple Tips to Take Advantage of Google+ for SEO. The Daily SEO Blog. SEOMOZ. Accessed Online October 16th 2012, http://www.seomoz.org/blog/tips-to-use-google-for-seo

94. Sundberg, Jorgen. 2012. How to Use Social Media to Attract and Recruit Talent. Enviable Workplace. Accessed online September 1st 2012, http://bit.ly/TVB0bv

95. Taylor, Chris. 2012. Women Win Facebook, Twitter, Zynga; Men Get LinkedIn, REddit (Infographic). Mashable. Accessed online July 10th 2012, http://on.mash.to/UCuYdc

96. TechChange, 2011. Lessons from a Decade of Online Social Networking, How to Build a high impact site, TechChange Interview with Dr. Zelizer. Accessed online, http://bit.ly/1293mBU

97. Technology Africa Writer, 2012. World’s Top 5 Social Media Site Statistics (Infographic.)Accessed online, http://bit.ly/SSbmlN

98. Thomas, Stephanie. 2012. Avoiding (Un)Intentional Discrimination When Recruiting Via Social Media. Accessed online July 10 2012, http://bit.ly/UCvb0a

99. Thompson, Zach. 2012. How to Optimize for Local Search with Post-Venice Citation-Building Strategies. MarketingProfs. Accessed online July 25th 2012, http://bit.ly/RpUHJk

100. Ting, Richard. 2012. Why Mobile Will Dominate the Future of Media and Advertising. The Atlantic. Accessed online July 5 2012, http://bit.ly/SVLhmY

101. Trejo, Brian. 2012. 10 Facebook Career Pages with the Largest Talent Communities. Identified Employer Solutions. Accessed online July 16th 2012, http://bit.ly/OK1ypi

102. Trent, Donn. 2012. Google Panda and Penguin: The new rules for SEO. Accessed online August 20th, http://bit.ly/Se6pXF

103. Villarino, Eliza. 2011. Secrets to Social Media Megasuccess: Lessons from RED. Devex. Accessed online July 16th 2012, http://bit.ly/U9l7uY

104. Walk, Hunter. 2012. Content, Community & Call to Action: The Three C’s of Successful Social Media Programs. Elapsed Time. Accessed online July 1 2012, http://bit.ly/SSbBNP

105. Weed, Julie. 2012. Finding New Employees, via Social Networks. NY Times. Accessed online July 10 2012, http://nyti.ms/VXwR9e

106. Whitler, Kimberly. 2012. How CMOs Can Avoid The Common Social Media Mistakes. Forbes. Accessed online September 1st 2012, http://onforb.es/UCvfgk

107. World Bank, 2012. Mobile Phone Access Reaches Three Quarters of Planet’s Population. The World Bank Press Release. Accessed online July 23rd 2012, http://bit.ly/TPHDsl

108. Zappe, John. 2012. Company Career Site is Most Important to Job Seekers. ere.net. Accessed online July 10 2012, http://bit.ly/ZhIRD3

109. Zelizer, Craig., Johnston, Linda. 2005. Skills, Networks and Knowledge: Developing aCareer in International Peace and Conflict Resolution. Alliance for Conflict Transformation. Alexandria, VA.

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